The design and development areas of a website can have SEO and website marketing tactics incorporated to make it easier for people running the site to obtain a higher search engine ranking. Website, or Internet, marketing is a broad category that encompasses SEO and website marketing because businesses use this technique to sell the products and services that they offer to their customers. Most people browse the Internet by themselves, making the Internet a popular outlet for companies and other entities to market their products and services to the public. For the most part, people search the web alone, which makes it easier for companies to market their products and services to an individual and not a group of people.

When companies use SEO and website marketing techniques to market a product, they appeal to specific interests of the public via search engine rank of specific, targeted keywords. Instead of focusing their marketing on a broadly defined demographic, companies will market their products to a specific interest to have be more successful when it comes to making money. Other areas of SEO and website marketing include article marketing, digital marketing, inbound marketing, lead scoring, media transparency, pay per click, in-text advertising and many other methods. A site’s shopping cart, certain web pages, and other areas of the website are marketed with SEO and website marketing techniques by companies. Radio marketing has been taken over by Internet marketing as the leading marketing method used today.